Light Years IP & African IP Trust
A time-sensitive set of opportunities!
At a time when consumers report that they believe that only 28% of established brands add value to our quality of life and wellbeing, new African-owned brands have a better opportunity than at any time in the last 50 years.
The greatest impact on trade, poverty and employment comes from positioning African export businesses and cooperatives in control of retail brands and with some control of the supply chain up to the door of the final retail store where brand-intensive consumption occurs.
This submission gives practical examples of positioning showing much higher impact than any other method at surprisingly modest cost, therefore, more cost-effective.
In our opinion, it is important that the UK international trade effort does not miss this timing opportunity.
 “Meaningful Brands”, 2015